Dating Game
BOOK OF THE MONTH
CHALLENGE
Book of the Month needed creative that was timely, attention-grabbing, and crafted for their user base. BOTM knew they wanted a narrative about choosing from a curated list of books, but other than that they were open to our creativity.
SOLUTION
Inspired by the guilty pleasure of our favorite reality TV dating shows, this spot stars a woman who knows what she wants and chooses it. It answers the age-old question, does size-or, um, page number-matter?
