Some Things In Life You Can't Backup

CARBONITE

Dots

CHALLENGE

Carbonite, cloud backup and recovery industry leader, came to us with a specific ask: craft a story that connects with our mid-level company C-level audience at an emotional level to generate increased levels of engagement, ad recall, and brand lift.

Dots

SOLUTION

The fact is, the value Carbonite provides to its customers is inherently meaningful; Carbonite ensures that businesses are backed up so that they stay up and running. We decided to juxtapose that peace of mind against the moments in life that can’t be backed up--and risk being missed--without trusted solutions like Carbonite.

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