Chomps

Chomps crafts delicious meat sticks that are grass-fed, grass-finished, sugar-free, packed with protein, and are an overall snacking win. Our challenge was to create a visual representation that captured the essence of the brand, while also making a striking introduction on television screens across the country.

We went to the core of what makes the meat sticks delicious: their ingredients. For example, the Jalapeno Beef stick is a perfect balance of salty and spicy because it's made with real, fresh jalapenos. So our visual focus needed to start on the ingredients themselves, whether that was a ripe, green jalapeno or a perfectly seared T-bone steak (being eaten by hand, of course) before transitioning to the condensed, on-the-go Chomps stick. With the help of some clever match cuts, we were able to showcase the importance of ingredients in a whimsical and memorable way.