CIRKUL

As an emerging brand in the water bottle market, Cirkul needed to not only establish themselves as the next big thing, but also show why their flavor customization bottle is exactly what you’ve been missing. We needed to find a way to visually represent that feeling of control and the flavor-blasting magic of Cirkul without being too scientific or dry.

Instead of focusing on how the flavor cartridge works, we highlighted the benefits it gives to the user and what that kind of control does to the world around you with two different spots. We focused on people living their normal lives and keeping their power levels at max thanks to the rush of flavor and power Cirkul delivers with the first concept, and then we threw a fruit-infused dance party! Sure, maybe a party won’t break out in your break room, but your taste buds will be dancing. That’s a guarantee.