Curology

Curology didn’t become the most effective skincare product on the market overnight. It took tens of thousands of hours to develop a product that was customizable enough to cater to the unique needs of each consumer. What they needed more than anything was effective media assets that would clearly convey the science backed properties, without losing audience interest in an overly complex message.

We created our spot, The Equation, with digestibility in mind. The simplest way to explain Curology’s effectiveness was to show the actual components that make the product superior. We gathered real Curology dermatologists together in a clean, airy space to show the human element, paired that with a colorful mix of actual Curology ingredients and then finished with the focus to actual users feeling fresh and fierce in their own skin.