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The Equation

Curology

We let the science of skincare speak for itself in Curology's latest TV campaign.

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  • Challenge

  • Creative Solution

  • Channels

  • Challenge

    Curology didn’t become the most effective skincare product on the market overnight. It took tens of thousands of hours to develop a product that was customizable enough to cater to the unique needs of each consumer. What they needed more than anything was effective media assets that would clearly convey the science backed properties, without losing audience interest in an overly complex message.

  • Creative Solution

    We created our spot, The Equation, with digestibility in mind. The simplest way to explain Curology’s effectiveness was to show the actual components that make the product superior. We gathered real Curology dermatologists together in a clean, airy space to show the human element, paired that with a colorful mix of actual Curology ingredients and then finished with the focus to actual users feeling fresh and fierce in their own skin.

    • Linear Tv Linear TV
    • Social Social
    • Digital Digital
    • OTT/CTV OTT/CTV

Performance Results

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outperformance of control creative

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The Quirk team were fantastic partners in bringing our vision to life with a strategic brand response mindset. They delivered a beautiful product and incredible value within our budget and timeline.

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Alex Fried, Sr. Growth Manager

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