Back To The Source

DAILY HARVEST

Dots

CHALLENGE

Daily Harvest is on a mission to solve the modern eating dilemma of wanting to eat well, but not having enough time to shop, chop, and prepare three healthy meals every single day. They needed DRTV ads to expand their reach and explain their line of offerings and unique quality and attention to detail.

Dots

SOLUTION

Quirk Creative worked closely with the Daily Harvest team in order to precisely capture their ethos, aesthetic, and voice. From there, the team crafted two DR spots, adding that tone to ads that embodied the best practices of the form. We A/B tested two very different approaches: the first, a warm and quirky founder’s spot, that used an indie film spin. The second, a clean and direct mantra spot that spoke to the craft, beauty, and care that goes into every Daily Harvest product. The result: two distinct and effective spots that cut through a sea of competing DRTV noise.

"The Quirk Team was delightful to work with. They put a lot of thought and detail into their strategy and ultimately crafted two distinct creatives that captured the Daily Harvest mission in unique ways so that we could make the most of our TV flight."
Laura Jane, Associate Creative Director