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GLOW AND GROW

ECOTOOLS

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CHALLENGE

EcoTools is a makeup brand committed to going beyond beauty for the planet. That’s why they created the bioblenders, a new line of biodegradable makeup sponges with plantable wildflower seed packaging.

 

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SOLUTION

To get users on board with this innovative new eco-sponge, EcoTools tasked us with developing a beautifully branded way to explain how it works. To highlight the sponge’s eco-friendly design, we built our creative around the beauty of nature and set up a bathroom vanity in a lush forest setting. A playful product demo explained how to use the bioblender and how to plant it.