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Brand Launch




Flare is a product that addresses the "gray zone" - moments in a woman's life that could be dangerous. The wearable tech helps keep women safe by allowing them to get a phone call whenever their intuition senses they're in a potentially dangerous situation. They wanted a product video that would speak to lifestyle and intuition, without preying on fears by speaking to specific situations.



We told the Flare story with two videos, a Founder story and a product video for the main site. In both, we crafted a unified visual theme over vignettes that spoke to the ease and confidence of a life lived with Flare, as well as the potential shadows that make Flare necessary. We illustrated the importance of intuition via mood ring-like pops of color and light, for a sly, subtle video that spoke to women without speaking at them.