Now I’m Keeping My Hair
Keeps
CHALLENGE
Hair-loss solution Keeps knew that when it came to hair loss, the earlier men treated it, the more hair they kept. But most men don’t reach for a hair-growth solution until they’ve lost a significant amount of hair. That’s why Keeps needed a memorable way to deliver a dead simple message: start Keeps now, and enjoy more hair later.
SOLUTION
How do you add energy and memorability to the age-old testimonial format? Do it in song, of course. We coined a hair-loss ear worm that packs all of Keeps’ value propositions into an entertaining package.