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If It’s Too Late, It’s Too Late




Keeps, the Warby Parker of hair loss treatments, wanted to launch their company with a bang, and approached us needing a memorable yet lead-driving built-for-TV campaign.



Turns out, Keeps helps men stop hair loss before it’s too late. We honed in on this insight for a series of spots that humorously played off of other, over the top scenarios where too late is…well, just too late. The spots were designed to be memorable enough for a brand launch, and compelling enough for immediate action. The series was tested against more intimate, straight-to-camera testimonial style TV spots.

"I highly recommend Quirk. The team was communicative, easy to work with, came up with great ideas, and worked with us on an aggressive timeline to complete 2 full concepts, including a marathon day of shooting across 3 locations in 2 states."

Steven Gutentag & Demetri Karagas, Co-Founders, Keeps