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Rethinking Primary Care

K Health



K Health is using technology to revolutionize primary care, by making it faster, more effective, and more affordable. So when they wanted to launch their first TV spots, they needed creative that explained how K Health is everything the American Healthcare system isn’t-- fast, free, and mobile-friendly.



We developed a series of testable TV spots built around two concepts. The first featured a split screen conceit that compared a sick day with conventional healthcare to a sick day with K Health. Spoiler: K Health’s sick day is much easier. In the second spot, we opened on a patient in a doctor’s waiting room--only to shrink the waiting room down to the size of a phone screen. This social-friendly technique is visually arresting and sends a simple message: skip the waiting room drama, and go to the doctor via your phone.