Lovevery

For their fresh foray into TV advertising, Lovevery wanted to break through the noise and evoke an emotional response for parents.

We created a rhyming script reminiscent of a children’s book to highlight the joys of early parenthood and used music and sound design to bring the highly sensory effect of Lovevery toys to life. We departed from the brand’s usual bright and overly saturated look and feel--evolving towards a warmer and more approachable vibe.