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No Need to Wear Anything Else

Mack Weldon



Mack Weldon needed a video campaign that could quickly showcase the features of their line of men’s underwear to an online audience. They needed something that would immediately draw users’ attention on social, while introducing the brand’s playful, yet elevated sensibility.



The only way to really appreciate the comfort and technology behind Mack Weldon’s briefs is to see them in action. So, we shot models going about their daily lives wearing nothing but Mack Weldon, with the line “designed so thoughtfully, there’s no need to wear anything else.”  Seeing the briefs moving and stretching in action showcased technology behind the product, while the playful setup of wearing only Mack Weldon lent the work a tongue-in-cheek sophistication.