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Conquer Color

MADISON REED

Dots

CHALLENGE

Madison Reed wanted a commercial to reach women who would normally color their hair at a salon, and empower them to do it themselves. They needed the spot to build upon the brand’s premium, modern image, and prove that Madison Reed is the hair hack everyone’s talking about.

 

Dots

SOLUTION

Our research showed salon goers are afraid of doing their own hair color at home. So, we infused an attitude of empowerment into every creative decision we made. From our diverse cast of models to our voiceover copy, our goal was to prove to women that with Madison Reed, they can conquer anything—even their hair color.