You've Got The Power
MODERN FERTILITY
CHALLENGE
Modern Fertility helps women be proactive about their reproductive health with tools like at-home fertility tests and supplements. All they needed was a TV spot to get the word out—without any tired sex ed PSA tropes.
SOLUTION
This clean, fashionable studio spot revolves around a simple notion: that when it comes to reproductive health, knowledge is power. Stylized product demos (yes, that is a beautifully lit flask of urine) help tell the Modern Fertility story while simple and effective copy explains why it matters to every woman.