Hair as strong as you are
Nutrafol
CHALLENGE
Nutrafol knows not enough women understand hair wellness. That’s why they created a company to get more medical-grade, botanical ingredients into products that promote holistic hair health. Our goal was to distill that mission into a thirty-second TV spot.
SOLUTION
One of the most painful parts of hair loss is talking about it. That’s why we broke the taboo and created spots built around women’s experiences. We told Nutrafol’s story through candid interviews that let women open up about their hair stories. The resulting spot was an honest look at how Nutrafol can provide healthier hair and newfound hope.
Campaign lived across social, including Snapchat.
Campaign lived across social, including Snapchat.
