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What If?

Shady Rays

Dots

CHALLENGE

Shady Rays wanted to make their TV debut with a simple, effective message: that their sunglasses can keep up with your active lifestyle without the designer price tag. 

 

Dots

SOLUTION

Shady Rays previous video work had been mostly product-focused. To keep their first TV spot in that world, we used robotic cameras to capture gorgeous footage of the shades in natural environments. Then, we added in the founder’s story to show each pair action.