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Shine is a self-care app made by and for women of color. Shine already had a strong brand spot out in market, but they needed a hard-hitting animated companion spot to show the app worked and why someone might download it.



For this project, we let the soothing nature of the Shine app guide the creative. So, we married DR best practices with luscious watercolor animation and real Shine mantras. The final product highlights the importance of rituals like meditation, mantras and intention-setting while leaving viewers with a pleasant brain massage.