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Magic Aisles

THRIVE MARKET

Dots

CHALLENGE

Those vegan, grain-free tortillas you can’t find anywhere? We guarantee you can find them on Thrive Market--fast. That’s because Thrive Market is an online grocery store that lets you customize your searches based on your unique dietary or lifestyle needs. All Thrive needed was a way to tell that story.

Dots

SOLUTION

Thrive Market is basically a grocery store that can transform to fit your family’s exact dietary needs. So that’s exactly what we built in this playfully surreal spot. To show off all of Thrive Market’s search functions and lifestyle filters, we brought it to life with magical aisles and a human Thrive ambassador.

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