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New Kit on the Block




The meal kit space has become increasingly crowded over the past few years. That’s why Tovala needed their debut TV spot to come out swinging and position them as the fastest, freshest, most high-tech option on the market.



Our solution was to create stunning visuals centered around Tovala’s two biggest differentiators: their high-tech smart oven, and the freshness of their meals. Add a swagger-inflected voice over, and the message becomes crystal clear: Tovala isn’t like other meal kits--it’s better.

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