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Brand Launch




TULA needed smart TV creative that spoke to on-the-go women looking for more natural skincare. The brand wanted to tout their clean and effective formulas, without getting too bogged down in the science of probiotics and dermatology. The TULA story isn't about posed perfection––it's about real women, living real lives, and experiencing real results.



We told TULA's story through two testable TV spots centered around relatability. In the first spot, a woman feeds her skin something nourishing with TULA's probiotics and superfood ingredient-packed products. In the second spot, we put a twist on the classic customer testimonial video. By shooting our model in a super close-up, we see TULA's results in high definition as a satisfied customer tells her story.