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Brand Launch




TULA needed smart creative that spoke to on-the-go women looking for more natural skincare. They wanted to tout their clean and effective formula, without getting too bogged down in the science of probiotics and dermatology. The TULA story wasn't about posed perfection-- it was about real women, living real lives, and experiencing real results.



We told TULA's story with two testable TV spots centered around relatability. In the first, a woman feeds her skin something nourishing with TULA's probiotics and superfood ingredients. In the second spot, we put a twist on the classic customer testimonial video. By shooting our model in a super close-up, we see TULA's results in high definition as a satisfied customer tells her story.