Build Your World

WORDPRESS

Dots

CHALLENGE

After a highly successful campaign featuring real small business owners WordPress.com users, WordPress wanted to continue expanding the message around small businesses powered by WordPress.com: but in an even bigger, better way.

Dots

SOLUTION

Fans of all things testing, we crafted two unique brand-focused spots: "Build Your World" brought in visually stunning, real small businesses and captured them in their daily lives, framed by an energetic mantra--words every small business owner can live by. We tested this spot against "The World Is Waiting": a narrative spot that took us through a carpenter, whose work was delivered thanks to his WordPress.com website.