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Build Your World




After a highly successful campaign featuring real small business owners and users, WordPress wanted to continue expanding the message around small businesses powered by but in an even bigger, better way.



Fans of all things testing, we crafted two unique brand-focused spots: "Build Your World" brought in visually stunning, real small businesses and captured them in their daily lives, framed by an energetic mantra--words every small business owner can live by. We tested this spot against "The World Is Waiting": a narrative spot that took us through a carpenter, whose work was delivered thanks to his website.