Meet the 40 rising stars of Madison Avenue who are revolutionizing advertising in 2020

Sieber started as an art director, but her mandate has expanded over the past year to include directing commercial spots for the Brooklyn-based agency.

She directed multiple spots for brands including Real Techniques, Trade Coffee and Tula Skincare in 2020, including Tula’s first TV campaign, which led to a sixfold increase in sales year-over-year.

Sieber also pivoted to remote-directed shoots, saving two important pieces of business for Quirk; and helping the agency maintain its growth this year in the pandemic.