News & Press
QUIRK AT WORK
The one-sentence formula for better strategy.
Would you go to a movie that’s about a <protagonist> who must <face obstacles> or else <stakes>? No, you wouldn’t. ...
Read More 
Why making an ad 1% better changes everything (and how to do it)
Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the "1% rule," ...
Read More 
How to get the best results from collaboration with your agency
Agency humor loves biting the hand that feeds it, framing life as an endless war between clients and creative. There’s ...
Read More 
We’re #9 on Adweek’s Fastest Growing Agencies in the World List
Reposted from Adweek HQ: Brooklyn, N.Y.Clients: Carbonite, Kimpton Hotels, ZolaGrowth: 797%Categories: Top 10 Fastest-Growing Agencies by % Change in Revenue (No. 9), Top ...
Read More 
DRTV Observations & Insights
The first TV ad aired on July 1st, 1941, and it leaves a lot to be desired from a DRTV ...
Read More 
How pitches uphold the patriarchy (and hurt your brand)
Originally published in CampaignUS Dear brands, When you ask agencies to pitch, you’re upholding the patriarchy. Why does that matter? ...
Read More 
We’re hiring: Accounts!
We are looking to add someone to our client services team–a hybrid client manager, marketing strategist, and project manager—who can ...
Read More 
Quirk named #177 on Inc. 5000 (and other top lists we’d like to make)
In honor of Quirk making #177 on Inc. Magazine’s 5000 fastest growing businesses*, we asked some of Quirk’s employees what ...
Read More 
Insight: Most Insights Are Terrible.
Everyone in marketing knows the value of a good insight; it’s arguably the marker for whether a campaign will, indeed, ...
Read More 
Why Do We Think Male-Owned Agencies Will Bring Us Diversity?
Originally published in MediaPost A while back, the 3% Conference promoted Leo Burnett CEO Andrew Swinand’s open letter to the industry, ...
Read More