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QUIRK AT WORK

What Brands Can Learn From Quarantine’s Best Creators

Ads and commercials feel pretty hit-or-miss right now. And it’s not their fault. The truth is, it’s hard to say ...
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#WFH Diaries: Emily Draper of Quirk Creative

Reposted from Muse. Even as parts of the world begin to open up amid the pandemic, most folks are still ...
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How not to create COVID-19 content

You’ve gotten the emails. You’ve heard Chipotle, Capital One, and that wings joint you went to once seven years ago ...
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Meet the 36 rising stars of Madison Avenue revolutionizing advertising

Repost from Business Insider   Introducing the rising stars of Madison Avenue.   Whether developing breakthrough creative campaigns, setting up ...
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Strategies Big Brands Should Steal From D2C Marketers

Reposted from MediaPost. The direct-to-consumer (D2C) era has arrived, and established brands are looking for ways to get into the ...
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The one-sentence formula for better strategy.

Would you go to a movie that’s about a <protagonist> who must <face obstacles> or else <stakes>? No, you wouldn’t. ...
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Why making an ad 1% better changes everything (and how to do it)

Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the "1% rule," ...
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How to get the best results from collaboration with your agency

Agency humor loves biting the hand that feeds it, framing life as an endless war between clients and creative. There’s ...
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We’re #9 on Adweek’s Fastest Growing Agencies in the World List

Reposted from Adweek   HQ: Brooklyn, N.Y.Clients: Carbonite, Kimpton Hotels, ZolaGrowth: 797%Categories: Top 10 Fastest-Growing Agencies by % Change in Revenue (No. 9), Top ...
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DRTV Observations & Insights

The first TV ad aired on July 1st, 1941, and it leaves a lot to be desired from a DRTV ...
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