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Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?

Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us ...
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Blue Apron Launches 1st Brand Campaign Since 2018

Originally posted in Progressive Grocer     Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
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Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’

Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new ...
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Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video

This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes ...
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Quirk Creative Launches Quirk-Key Internship Program

This post originally appeared in LBB. Award winning, woman owned independent agency Quirk Creative has launched the Quirk-Key Program for ...
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Trailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling

Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to ...
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A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk

Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about ...
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Gaelan Draper’s Journey From Actor to Filmmaker and ECD

Originally posted in Muse by Clio By Angela Natividad  Reinventions is a questionnaire series with people who are making pivots in their ...
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Fast Company’s Best Workplaces for Innovators 2021

Originally Posted in Fast Company. For the third year, Fast Company collaborated with Accenture to score every application we received ...
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‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in

This article originally appeared in Digiday. Written by: Kimeko McCoy TikTok can be addicting. It’s a lesson direct-to-consumer founder Melanie ...
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