The people who know beauty best know Augustinus Bader.
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Challenge
Creative Solution
Channels
Challenge
Following the launch of our inaugural TV spot, "Old Hollywood, New Cream" featuring Irina Shayk, we were charged with interviewing the best and the brightest in the beauty industry to show why and how Augustinus Bader earned its cult following.
Creative Solution
In this real, raw interview-style spot, we gave some of the biggest names in beauty the chance to speak their minds about Augustinus Bader. We chose minimalist set design and text overlays to keep the focus on the talent.