BALCOLTRA

After the success of the first round of creative, Balcoltra needed a fresh spot to help build the brand even more. It needed to communicate flexibility, freedom and the idea that no matter where your life takes you, Balcoltra’s got your back.

Nothing says “freedom” quite like a road trip. In this spot, we leveraged our squad of branded animated characters to help guide our heroes as they navigate the open road—and their birth control options.