jackpocket

Jackpocket came to us with a simple request, “Let’s go BIGGER!”. Those are the words that we love to hear. That said, we needed to find a way to push the creative in a direction that kept it close to the brand and recognizable, but broke away from everything they had done in the past.

Let’s go to space. Well, kind of. We decided on a concept that was based around the idea that using Jackpocket allows you to play the lottery from anywhere. So we pushed that to it’s extremes and decided to send it to the stars. Using digital background screens at CarStage Stuio in Queens, we were able to project a space station (that we built in Unreal Engine) behind our astronaut-suit toting actors. This gave us a flexibility to make a funny spot that felt like it was out of this world.