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REAL TECHNIQUES

Real Techniques launches their newest innovation: the Miracle Airblend Sponge.

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  • Challenge

  • Creative Solution

  • Channels

  • Challenge

    After our successful Miracle Complexion Sponge campaign, Real Techniques wanted a fresh creative approach to launch their newest innovation: the Miracle Airblend Sponge, which uses memory foam to create a flawless, matte finish.

  • Creative Solution

    In this fashion-forward spot, we used a combination of fashion footage and digital renderings to show the Miracle Airblend Sponge in action. Thanks to artfully curated wardrobe, music and set design, the overall effect felt trendy, fresh, and light-as-air.

    • Social Social
    • Digital Digital

THUMB-STOPPING CONTENT DESIGNED FOR MAXIMUM ENGAGEMENT ON SOCIAL.

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