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Pride Campaign

KIMPTON HOTELS & RESTAURANTS

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CHALLENGE

Kimpton, the award-winning boutique hotel group, wanted a unique way to kick off Pride month. So, to really kick it off, we kicked off our shoes and decided to dance our way into this month-long celebration.

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SOLUTION

We partnered with Leiomy Malonado, AKA the “Wonder Woman of Vogue,” to create a high-energy, collaborative social campaign that set the entire tone for Pride. We kept within the theme of vogue, a form of dance with deep roots to the black and Latino LGBTQ community, and let Leiomy work her magic in the breathtaking penthouse suite overlooking Manhattan at Kimpton’s Ink48 property.

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KIMPTON’S BRAND ENTHUSIASTS LOVE IT

"Quirk has been  excellent at quickly understanding and adopting our brand. We rely on them to  provide the extra Creative firepower  we need on  high-priority projects.

HIGHEST REACH & ENGAGEMENT OF ANY KIMPTON SOCIAL VIDEO

48% Increase In Facebook Views

280% Increase In Facebook Comments

2,700 Likes On Instagram

200,000 Views on Facebook

Featured Press

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1. CAMPAIGN MESSAGING & STRATEGY
2. FOCUS GROUPS
3. LIVE ACTION SHOOTS