News & Press

QUIRK AT WORK

The Drum’s 50 Under 30: Outstanding Women in Creative and Digital

Originally published in The Drum   At 22, Meryl Draper became account director at Ogilvy & Mather in Bangalore, leading ...
Read More

Top 3 Takeaways from Cannes Lions 2019

By Gaelan Draper, Creative Director   I was lucky enough to go to Cannes Lions last week, and it was ...
Read More

Defining Brand Response

“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...
Read More

Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture

Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...
Read More

Book of the Month Spot Invites Viewers to Read Into It.

Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...
Read More

A Formula for Non-Formulaic Video Advertising

No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...
Read More

The Time For Next Year’s Concept Is Now

At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...
Read More

Five Tips for Better Briefs

It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
Read More

Zola and Lea Michele Partner in Joyful New Campaign

Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
Read More

The Dangers of “Safe” Creative

When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.”  Intuitively, this ...
Read More