Firstleaf

Firstleaf, a leading wine subscription service, needed a follow-up campaign to the breakout work we did with them earlier this year. This time, they wanted to build on that previous success while deepening the connection with their audience. The goal: Build trust by making wine selection feel personal, fun, and effortless.

Enter Tony Goldwyn—actor, director, philanthropist, and former POTUS (for the Scandal fans out there). Tony’s charm and down-to-earth personality brought the perfect touch to the campaign. As a genuine wine lover, he was able to effortlessly communicate Firstleaf’s expertly curated wine offerings and easy subscription process. With Tony in front of the camera, we crafted a spot that felt both approachable and premium, making it clear that with Firstleaf, everyone can enjoy handpicked wines without the hassle.