Lume

After years of colorful, tongue-in-cheek studio work, Lume came to Quirk looking for a new approach to TV. They still wanted a frank discussion of body odor and direct-response best practices, but they wanted a more lifestyle-driven spot that shows how Lume fits into users' busy lives.

For these spots, we tapped into an emotional truth: self-consciousness around BO can get in the way of connecting with the people you love. So, we met our characters at moments of BO reckoning- will they hug or keep to themselves? Will they choose intimacy or go to bed early? Thanks to Lume’s twelve-hour protection against stink, which we see through a series of cheery application shots, our heroes can dare to live a little more boldly.