Industry
Fashion and Apparel
Channel Mix
TV Commercials
OTT & Streaming Ads
Read the case study below
We Became Goat People for Naadam
For Naadam’s second round of TV spots, we took the creative handcuffs off to defy every predictable norm of fashion marketing—ditching vacant model looks for a concept that would truly make people go "whoa". Our creative solution was to introduce "goat people," positioning Naadam as the only knitwear brand staffed by honest-to-god, half-man, half-goat hybrids. By blending CGI with expert propping, we brought these cashmere friends to life to deliver a "wow" factor across linear TV, CTV, social, and YouTube.
Following the 2022 efforts, NAADAM achieved $100 million in total revenue, selling a wide range of products beyond their flagship $75 sweater.
The brand successfully expanded into premium retail spaces, including Saks Fifth Avenue, and opened its own brick-and-mortar locations in New York and Los Angeles.
The "Goat People" branding resonated particularly with consumers under 35, a demographic where 65–70% choose brands based on ethical practices and transparency.
