Alloy Women’s Health

Alloy, a digital health brand with a no-nonsense approach, needed impactful storytelling that aligned with direct response principles and built trust. They sought modular assets to enable testing, learning, and iteration. The messaging would spotlight their unique strengths: menopause-specialized doctors, convenience, and personalized treatments. The goal was to boost site traffic by 25% during the campaign.

We created three 30-second assets: a testimonial and two voiceover-driven spots. Each asset was distinct, providing Alloy with a clear opportunity to test and iterate. The spots uniquely validated women's menopause experiences through relatable themes such as being dismissed, symptoms impacting daily life, and limited access to proven solutions. The testimonial featured real customers who found relief and affirmation through Alloy. These women, passionate about the brand and at the peak of their careers, were portrayed in a way that avoided reinforcing stereotypes about women over 50. The second asset opened with a striking and compelling introduction that mirrored the often unsettling, out-of-control feelings associated with menopause symptoms. This approach captured attention and addressed menopause with raw authenticity. The third asset cleverly flipped the script on menopause by pairing well-known symptoms with unexpected imagery. For example, a hot flash was represented by a chef flambéing a dish. These image pairings highlighted the impact of effectively managed menopause symptoms.