Flo Health

When it comes to women’s health, social norms, educational practices and the existing health systems all fail. The majority of women go through life without fully understanding what to expect from their bodies, what’s normal and when to ask for the care they deserve. Flo Health's dedication to succeeding where established institutions come up short was desperately in need of new creative that was both unconventionally captivating and explosively informative.

At its core, Flo isn’t just an app. It’s a tool for empowerment. It puts every female user in the driverseat of their health…some for the very first time. Capturing the feeling of control and understanding was key. So, we brought the fun with powerful testimonials and paired them with a light, bright world set inside the app itself. By leveraging animated icons and shapes, we created a whirlwind of excitement crafted to accentuate hard hitting value propositions that make Flo one of a kind.