Harry’s

Harry’s was no stranger to the Direct-Response TV world when they came to us. But in the past they’d split their messaging between “price” and “quality”. This time around, they wanted spots that delivered both messages at once. Could one spot show a great product experience and tell a story about affordable prices?

When it comes to razors, good quality is all about the feel. And with Harry’s, you can get that “I-can’t-stop-touching-my-face” smoothness for less. That’s why this spot zooms in on three men experiencing the Harry’s difference. From there, we keep the focus on the razor and shaving action, but build in fun camera moves and cheeky text callouts to speak to price & durability.