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The Rise Of Real: Why Unscripted Ads Are About To Become the New Normal

More than a decade after Dove’s groundbreaking “Real Beauty” campaign featuring real people, the use of non-actors in advertising is on the way to becoming the new normal. In fact, fewer ads than ever feature celebrities – only 10%. But given the current climate of decreasing brand trust and high skepticism caused by alternative facts, brands that deliver…

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