Archive for November 2023
Exploring the Power of Direct Response TV Ads
The evolution of direct response TV advertising has been significant over the last decade, having transitioned from simple, straightforward “infomercial-esque” creatives to sophisticated, multi-layered narratives that engage viewers on both brand and action-driving levels. Grasping the full potential of direct response TV (DRTV) ads is essential for brands aiming to move the needle in today’s…
Read MoreBehind the Screen: What’s the True Price of TV Commercials
When it comes to television advertising, the glittering final product is often the only aspect that viewers see. But behind every polished TV commercial lies a web of strategic planning, creative development, and meticulous production. One of the first questions that businesses looking to break into TV advertising ask is, “How much does a TV…
Read MoreExploring the Effectiveness of Video Ads
Video ads are short, engaging clips designed to capture your attention and prompt you to take action. They’ve become a cornerstone in digital marketing strategies, and for good reason. According to a recent report by Vidyard, 53% of viewers will watch a video all the way through. This explains why video ads are effective in…
Read MoreShortlisted: Digiday Power of Purpose
Originally published in Digiday. Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission. For instance, automaker BMW Canada earned a nomination in the…
Read MoreComprehensive Direct Response Guide With Real-World Examples
Direct response advertising is a specialized form of marketing that aims to elicit immediate action from your audience. It’s an integral part of any comprehensive marketing strategy. According to industry insights, direct response campaigns have seen a surge in effectiveness, especially in the digital age where real-time metrics can be tracked and analyzed. But why…
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