Archive for June 2019

I was lucky enough to go to Cannes Lions last week, and it was a great experience (humblebrag: it was part of the Adweek Creative Top 100 Reception. We were honored). As we look to the year ahead – here are some trends that I see.

Brand advertising builds strong, long-term relationships over time. Direct response is great for growth, but short term, and often leads to confusion within a crowded marketplace of similar categories. Increasingly brands are moving towards “brand response,” hybrid strategy.

Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, at once, both obvious and impossibly nuanced. As the lines between marketers and makers continue to blur, creative talents are crossing over into culture in more ways than ever before. Each year, Adweek celebrates the…

Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as a subscription service, Book of the Month has embraced a fresh new image, and target to young, millennial women who like to read. Quirk was brought on to develop new TV spots for the brand.…