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Beyond Inclusion Riders: How Does an All-Female Production Crew Help the Ad Industry?

This post was originally published in AdWeek. In advertising, we spend most of our time pitching women. We all know women make 85% of product purchases, and that brands spend millions researching their habits, beliefs and core values. And then, counter-intuitively, they hire mostly men to lead the advertising. The gender disparity at ad agencies…

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