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The Time For Next Year’s Concept Is Now

At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re going, not where we are today.” In other words, the idea in question is “next year’s concept.” One of our challenges as an advertising agency is to help brands understand that the time for “next…

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Five Tips for Better Briefs

It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client undertakes with an advertising agency, but the reasons why are rarely discussed. A clear concise brief saves brands time and money (change orders, anyone?). It clarifies the thinking of all parties on both the client…

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