Archive for September 2021
Trailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling
Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to Forbes, advertising has always been created by and for men. Meryl Draper, co-founder and CEO of independent creative agency Quirk Creative, recognized that gap. So in 2015, alongside her now husband Gaelan Draper, she launched…
Read MoreA Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk
Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about themselves according to a TulaSkincare study. In a space that has historically capitalized oninsecurity, the brand is establishing itself as an industry champion forself-love. “The way the beauty industry approaches marketing is clearly fuelingthat negative…
Read MoreSupermodel Irina Shayk Stars in Augustinus Bader’s First-Ever TV Campaign
This post was originally published in LBB Online. Quirk Creative, a Brooklyn-based video advertising agency has partnered up with Augustinus Bader to launch their first-ever TV campaign with supermodel and actress Irina Shayk. “Expanding our reach through TV was a natural next step for our brand, to both celebrate and continue the positive momentum generated…
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