Archive for November 2017

This article was original published in Campaign US   Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative’s founder.   For years, people have been declaring TV advertising dead, or at best—declining rapidly. The most recent blow? Advertising behemoth WPP’s recent announcement…

This article was original published in  Media Post   Recently, I attended an advertising event and spoke to a new acquaintance who introduced herself as a “digital marketer” for a software company, but noted “We’re not quite ready for video.” I could only shake my head, because the reality is that, in this day-and-age, if…