Archive for March 2019

Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity spokesperson: Lea Michele. The resulting spot, “Let Lea Be Lea” was timed to coincide with Lea’s real-life wedding in March. “Let Lea Be Lea” follows Lea Michele through a heightened “day in the life,” as…

When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.”  Intuitively, this makes sense. There are a lot of stakeholders who have to sign off on any concept, and video ads are big-ticket items. By default, the most innocuous idea tends to win by consensus. This can…