Archive for October 2019

Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the “1% rule,” the idea that small improvements, consistently applied, lead to exponential gains.

Agency humor loves biting the hand that feeds it, framing life as an endless war between clients and creative. There’s a grain of truth in that, but we prefer to think of it as a necessary part of the creative process. Creativity is born of tension, and when two parties agree 100%, one of them is unnecessary. After the jump, we share our 5 tips for getting the most out of a creative collaboration.