Archive for June 2022
Speaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. Months ago, I was working on a piece about how women rarely control the narratives behind advertising campaigns addressing their health. But that doesn’t matter now. Action does. Our world has been shockingly altered.…
Read MoreCommercial Casting: Should You Hire Actors or Use Real-Person Testimonials?
Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us anything, it’s that casting is key to a commercial’s success. With real-people casting on the rise in recent years, many companies are asking what’s best for them: to hire an actor, or use real employees…
Read More