Posts by Sujith

Article original posted in Indie Agency News How Do You Sell A Product That Helps People Manage Vaginal Odor If You Can’t Use The Word “Vaginal”? There’s a need in femhealth marketing for directness and realism, but regulations and policies often prevent the use of straightforward language and realistic imagery. Industry professionals are moving away…

This post was originally published in MediaPost. Angi.com, the home-improvement platform, has launched its latest campaign, “Jobs Well Done.” And it features its co-founder, Angie Hicks. The new campaign, comprised of four new spots, is a tribute to Angie’s grassroots action, which began as Angi’s List. In the 1990s, she went door-to-door asking for the…