News & Press
QUIRK AT WORK
Defining Brand Response
“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...
Read More Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture
Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...
Read More Book of the Month Spot Invites Viewers to Read Into It.
Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...
Read More A Formula for Non-Formulaic Video Advertising
No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...
Read More The Time For Next Year’s Concept Is Now
At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...
Read More Five Tips for Better Briefs
It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
Read More Zola and Lea Michele Partner in Joyful New Campaign
Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
Read More The Dangers of “Safe” Creative
When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.” Intuitively, this ...
Read More We’re on the hunt for a Senior Video Editor!
We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: ...
Read More Are we there yet? Quirk’s CEO demands more female founders
This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s ...
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